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APRIL UK’s Treating Customers Fairly Charter

At APRIL UK we take the Financial Conduct Authority’s TCF guidelines very seriously. We are fully committed to ensuring our customers receive a fair deal and are the heart of everything we do.

To ensure that we provide excellent service to our customers we have introduced our own ‘Treating Customers Fairly Charter’.


Our Charter aims to ensure six core objectives for our customers:

  1. You can be confident that when dealing with APRIL UK the fair treatment of our customers is central to our corporate culture.
  2. Products and services provided by APRIL UK are designed to meet the needs of our customers.
  3. You will be provided with clear information and kept appropriately informed before, during and after purchasing a product.
  4. Where you receive advice, the advice will be suitable and will take into account your personal circumstances.
  5. You will be provided with products that perform as our firm has led you to expect, and the associated service is of an acceptable standard that you have been led to expect of APRIL UK.
  6. You will not face unreasonable post-sale barriers imposed by APRIL UK to change product, switch provider, submit a claim or make a complaint.

Award Winning Service

APRIL UK are delighted to announce that they were WINNERS at the prestigious Tenet Leading Lights Awards Dinner 2013, coming away with the Top Award – FOR THE SECOND YEAR RUNNING!

Attended by many of the leading brokers/IFA’s in the industry, APRIL UK triumphed by WINNING the hotly contested ‘Top Firm (Directly Authorised) 2013’ award. We are delighted that our excellence has been acknowledged by our peers in the industry. For them to recognise and reward our ‘quality AND quantity of business’ is a great achievement and a credit to everyone who represents the company.


Tenet Award

Contact Us

By Telephone:

0800 028 0849

Monday - Friday 8am - 5pm (excluding public holidays)

By E-Mail:

By Post:

APRIL UK, April House, Almondsbury Business Centre, Bradley Stoke, Bristol, BS32 4QH

 APRIL UK LinkedIn APRIL UK Twitter APRIL UK Facebook APRIL UK Google Plus


"I have been with April for some time, and can most sincerely recommend them, and their services. Nothing is too much trouble, and everything is dealt with quickly and with a minimum of fuss - and they always seem to go that 'extra mile' for you."

Elizabeth Slough

"Wow !!! What a pleasant surprise to speak to someone who cared, knew their products, had great people skills knew the meaning of Customer Service."

Keith Mizon

"I have been with this Company since 2002 and have always found them to be very efficient, my claims have always been dealt with quickly and without any problems. Customer service are very pleasant and helpful. I highly recommend them."

Linda Punchard