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Who are APRIL UK?

Established in 1997, we are an award-winning protection and health insurance specialist.  We have a reputation for upholding some of the toughest service standards in the industry and pride ourselves on providing excellent customer service.

Over the years we have gained a strong reputation for providing effective protection solutions that meet the needs of real customers living in today’s world.

Whether it’s our acclaimed Private Medical Insurance Plans, which have been championed by major brokers within the industry, or our Lifestyle Protector Plan, which has helped thousands of customers maintain their lifestyle in times of need - APRIL UK are fast becoming a leading name in the industry.

We are part of the APRIL Group, a global insurance brand who operate in 31 countries and look after 6 million customers worldwide. Their strong brand and financial strength allow us to continue building on our success and presence in the market. Find out more about the APRIL Group.


Award Winning Service

We have a different approach to insurance which makes us stand out from the crowd - and that is our focus on putting the customer first and delivering excellent customer service.

For example, when you call us during working hours, your call will be answered within 3 rings so you are not kept waiting unnecessarily. We do not use machines to answer our calls - instead a real person will deal with your query in a prompt and professional manner.

We endeavour to resolve all telephone queries on the same day, however where this is not possible, a member of our Customer Services Team will take ownership of your query and report back to you within the agreed time scale.

It's little things like this which makes a difference and hopefully your overall experience a lot more enjoyable!


Our excellence has already been recognised in the industry:

  • 2016 - SHORTLISTED - for 'Health Insurance Company of the Year' at the Health Insurance Awards 2016
  • 2016 - SHORTLISTED - for 'Best Customer Service Provider' at the Health Insurance Awards 2016
  • 2015 - SHORTLISTED - for 'Health Insurance Provider of the Year' at the Consumer Moneyfacts Survey
  • 2015 - SHORTLISTED - for 'Best Customer Service by a Provider' at the Health Insurance Awards
  • 2014 - SHORTLISTED - for 'Best Individual PMI Provider' at the Health Insurance Awards
  • 2014 - FINALIST - for 'Best PMI Provider' at the Life and Pensions Moneyfacts Awards
  • 2013 - SHORTLISTED for ‘Individual Private Medical Insurance Award’ at the Cover Excellence Awards
  • 2013 - WINNERS of the 'Top Firm Award' at the Tenet Leading Lights Annual Awards
  • 2013 - WINNERS of 'Product of the Month' in Health Insurance Daily for our SME Private Medical Insurance Plan
  • 2012 - WINNERS of the ‘Top Firm Award’ at the Tenet Leading Lights Annual Awards

Contact Us

Customer service:

0800 028 0849

Mon - Fri 8am - 5pm (excluding public holidays)

Click here for claims helplines


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