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Who are APRIL UK?

Established in 1997, we are an award-winning protection and health insurance specialist.  We have a reputation for upholding some of the toughest service standards in the industry and pride ourselves on providing excellent customer service.

Over the years we have gained a strong reputation for providing effective protection solutions that meet the needs of real customers living in today’s world.

Whether it’s our acclaimed Private Medical Insurance Plans, which have been championed by major brokers within the industry, or our Lifestyle Protector Plan, which has helped thousands of customers maintain their lifestyle in times of need - APRIL UK are fast becoming a leading name in the industry.

We are part of the APRIL Group, a global insurance brand who operate in 34 countries and look after over 6 million customers worldwide. Their strong brand and financial strength allow us to continue building on our success and presence in the market. Find out more about the APRIL Group.


Award Winning Service

We have a different approach to insurance which makes us stand out from the crowd - and that is our focus on putting the customer first and delivering excellent customer service.

For example, when you call us during working hours, your call will be answered within 3 rings so you are not kept waiting unnecessarily. We do not use machines to answer our calls - instead a real person will deal with your query in a prompt and professional manner.

We endeavour to resolve all telephone queries on the same day, however where this is not possible, a member of our Customer Services Team will take ownership of your query and report back to you within the agreed time scale.

It's little things like this which makes a difference and hopefully your overall experience a lot more enjoyable!


Our excellence has already been recognised in the industry:

  • 2012 - WINNERS of the ‘Top Firm Award’ at the Tenet Leading Lights Annual Awards
  • 2013 - WINNERS of the 'Top Firm Award' at the Tenet Leading Lights Annual Awards
  • 2013 - SHORTLISTED for ‘Individual Private Medical Insurance Award’ at the Cover Excellence Awards
  • 2013 - WINNERS of 'Product of the Month' in Health Insurance Daily for our SME Private Medical Insurance Plan
  • 2014 - SHORTLISTED - for 'Best Individual PMI Provider' at the Health Insurance Awards
  • 2014 - FINALIST - for 'Best PMI Provider' at the Life and Pensions Moneyfacts Awards
  • 2015 - SHORTLISTED - for 'Best Customer Service by a Provider' at the Health Insurance Awards
  • 2015 - SHORTLISTED - for 'Health Insurance Provider of the Year' at the Consumer Moneyfacts Survey
  • 2016 - SHORTLISTED - for 'Health Insurance Company of the Year' at the Health Insurance Awards 2016
  • 2016 - SHORTLISTED - for 'Best Customer Service Provider' at the Health Insurance Awards 2016


Contact Us

By Telephone:

0800 028 0849

Monday - Friday 8am - 5pm (excluding public holidays)

By E-Mail:

By Post:

APRIL UK, April House, Almondsbury Business Centre, Bradley Stoke, Bristol, BS32 4QH

 APRIL UK LinkedIn APRIL UK Twitter APRIL UK Facebook APRIL UK Google Plus


"I have been with April for some time, and can most sincerely recommend them, and their services. Nothing is too much trouble, and everything is dealt with quickly and with a minimum of fuss - and they always seem to go that 'extra mile' for you."

Elizabeth Slough

"Wow !!! What a pleasant surprise to speak to someone who cared, knew their products, had great people skills knew the meaning of Customer Service."

Keith Mizon

"I have been with this Company since 2002 and have always found them to be very efficient, my claims have always been dealt with quickly and without any problems. Customer service are very pleasant and helpful. I highly recommend them."

Linda Punchard